At RDKL, we want you to be the one you are born to be. You don’t have to read between the lines with us! We’ve got your back and we are inspired to create everything you want in a skincare regimen based off of your busy lifestyle!
Why not have your skincare illuminate you, not define you! By producing a iconic, 5 step mainstay regimen that is made with botanical ingredients, affordable and inspired by fashion, we believe we can give you what you need without cutting into your busy lives. We know its important to be on trend, be healthy, be your best, without breaking the bank….We get it! We would MUCH rather save up for a new handbag too!
We love you are with us, we are RDKL together.
Ok, lets be real! Who are you? Who is your tribe? We know you don’t pretend to be someone that your not and neither do we. RDKL is skincare created to celebrate you! Whether you’re a millennial that simply wants fun, expressive, fashion inspired skincare or you’re looking for a regimen that’s affordable and clean without the B.S. We are REAL, We are DISRUPTIVE and we are now!
REAL - I’m athletic and I celebrate my natural beauty first! I’m confident in what I put on and in my body! Wheatgrass is my everything and I know what quality is! I live in my joggers, I’m simple, I’m natural and I live to be low maintenance.
DISRUPTIVE - I’m fiercly independent and I’m not afraid to express my beliefs and change the rules. I am who I am and that’s a force of fun only! Pink or Blue hair , don’t really care…..bring it on! You only have one life to live, LIVE it!
KIND - Wanderlust is my middle name. I’m totally non-toxic, cruelty-free is such a non negotiable and nothing gets me in a better mood than my 2 hour sun salutation! I live to make the world a better a place.
LUXURY - You wont ever see me without makeup or my best shoes! Messy bun, maybe if I’m getting things done. I’m a wake up with makeup kind of girl and I’m simply to busy in the morning putting that on to deal with a 10 step system! I have things to do and people to see me!
ILLUMINATE -- Your skincare should ILLUMINATE you, not DEFINE you.
THE THREE CEES! -- Customizeable, Creative, and Clean.
BOTANICAL -- We don’t put toxic crap on our our faces, so neither should you.
INNOVATIVE Use of ingredients -- The right percentage of key ingredients makes a huge difference in the effectiveness of products. Our science is JUST RIGHT.
ICONIC -- Maybe a little vanity here, but we don’t just want you to feel good, we want you to look good! Fashion forward iconic looks is the RDKL way of life.
EVOLVE -- Inspiration and creativity never stand still, neither do we.
CRUELTY FREE -- We love our furry friends like you do.
KIND -- We are givers not takers. We support life changing initiatives.
TRANPARENT -- What you see is what you get. No artificial fillers or colors
INEXPENSIVE -- Don’t go broke buying expense skincare. That’s dumb. This industry is full of over-priced, over-hyped stuff.